Someone senior owns the problem
You do not get a junior account manager or a strategy deck to implement. I work directly with you on the commercial problem behind the marketing.
Senior Marketing Partnership
Senior marketing leadership, without the full-time hire.
One experienced marketer to set direction, take ownership of the work and keep improving it as the business changes.
Senior Marketing PartnershipFrom £1,500/month
Direct access to me for senior direction, practical delivery and ongoing optimisation. No agency layers. No long-term employment commitment.
I work with a small number of businesses at a time, so the work stays genuinely hands-on.
20+years marketing experience
80%increase in marketing-qualified leads after channel reallocation
200%relevant audience growth from a rebuilt social strategy
988B2B event registrations generated
Relevant experience across complex markets
Financial services
Manufacturing
Automotive
Energy
Logistics
Intralogistics
The problem
Marketing can be busy without being useful.
You may already have people, agencies, channels and tools. What is missing is often senior judgement: knowing what to stop, what to fix first and where the next pound of effort is most likely to make a difference.
That is the gap I fill. You get an experienced marketing lead without taking on a full-time salary, employer costs or another layer between the decision and the work.
What you actually get
Senior judgement, ownership and delivery in one place.
Strategy turns into actual work
Positioning, campaigns, website journeys, email, social, search, analytics and optimisation can all be part of the same piece of work.
Investment follows the priority
The partnership is shaped around what will make the biggest difference now, then changes as the evidence and the business change.
Limited client capacity.I keep the number of partnerships deliberately small so the work remains hands-on and accountable.
Selected results
Proof from the work.
The examples below are from previous roles and client work. Client names are withheld where confidentiality applies; the challenges and outcomes are genuine.
More marketing-qualified leads
A channel review showed paid activity was reaching the wrong audience. Reallocating half the available budget delivered an 80% increase in marketing-qualified leads.
Read the case study →Relevant audience growth
A social strategy was rebuilt around the ideal customer, forecasted targets and a focused content plan, growing the relevant audience by 200% and increasing social's contribution to website traffic.
See the approach →Event registrations
A coordinated B2B programme of webinars and customer events generated 988 registrations across several propositions and audiences.
Read the case study →What people say
Trusted by people who have seen the work up close.
“The work Daniel has done evolving our website and digital presence really has catapulted things forward by a significant margin. He’s a brilliant human being — his patience knows no bounds.”
“I’ve worked with Daniel for a number of years and can highly recommend him. He’s a top-tier digital marketing leader who stays calm under pressure and delivers real results.”
“Daniel played a huge part in our success during his 10 years with us. If you’re looking for a talented marketer, a loyal and trusted colleague and a genuinely good person, Dan is your man.”
Is it a fit?
This is for a business that is ready to do something with its marketing.
Good fit if:
- You have a clear commercial ambition but marketing feels scattered or underpowered.
- You need senior judgement and delivery, not another report to implement yourself.
- You want an experienced person close to the work without hiring full-time.
Probably not a fit if:
- You only want isolated channel execution or the cheapest supplier.
- You are not ready to change activity when the evidence says it is not working.
Next step
Know you need better marketing? Let’s talk about what that actually means.
Tell me where the business is going, what feels stuck and what you need marketing to do. I’ll explain where I can help and whether a partnership makes sense.
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