About

Hello, I’m Daniel.

I have spent more than 15 years helping businesses turn marketing ambition into focused, practical work. Daniel Parkinson & Co. is a simpler way to do that directly.

Daniel Parkinson, providing senior marketing support

Why I work this way

Good thinking should stay close to the work.

I created Daniel Parkinson & Co. because too much marketing is separated into layers: one person sells, another plans and someone else delivers. Context disappears and clients spend time joining the pieces back together.

Here, strategy and delivery sit together. I learn the business, make the recommendations and remain involved in turning them into action.

My experience spans B2B, healthcare, regulated and specialist markets—places where clarity, evidence and commercial judgement matter.

Working directly with Daniel

Experienced thinking.
A human working relationship.

You work with the person listening, deciding and delivering—not an account layer translating the work for somebody else.

Daniel Parkinson, providing senior marketing support
One person accountable
A calm and focused working conversation
Context stays in the room
Careful hands working directly with detail
Thinking stays close to delivery
Careful hands working directly with materials and detail
Close to the workThe thinking and the delivery stay together.

Principles

01

Clarity over theatre

Plain language, honest priorities and no performance of complexity.

02

Commercial relevance

The work connects to the job the business needs marketing to do.

03

Useful momentum

Enough strategy to make good choices; enough action to learn and move.

Next step

Ready for a clearer way forward?

Tell me where you are, what feels stuck and what you want marketing to do for the business.

Request a quote