Privacy Policy.

Who is responsible

Daniel Parkinson & Co. is responsible for information submitted through this website. Questions can be sent to hello@danparkinson.co.uk or through the contact form.

Information collected

Enquiry and quotation forms may collect your name, email address, organisation, website, area of interest and message. If you book a conversation, the scheduling service may collect your name, email address, chosen appointment time and any information you add to the booking. The Marketing Health Check also collects your name, answers, calculated scores, priority areas, email address and optional marketing preference. Campaign source information, such as UTM parameters and the page used to submit a form, may be recorded so the effectiveness of communications can be understood.

Limited technical and security information may be processed to protect forms from spam and abuse. Anonymous analytics information is collected only where cookie consent has been given.

How it is used

Information is used to respond to enquiries, prepare quotations, deliver requested Health Check results, provide services, maintain appropriate business records, protect the website and understand which communications lead to genuine enquiries. Information is not sold.

Marketing emails are sent only where a person has actively chosen the separate optional marketing box or where another lawful permission applies. Marketing consent can be withdrawn at any time.

Lawful basis and retention

Enquiry, quotation and requested Health Check data is processed to respond to your request and, where relevant, to take steps before entering a contract. Legitimate interests may apply to proportionate business administration, service improvement, security and campaign attribution. Consent is used for optional marketing emails and non-essential analytics.

Records are reviewed and kept only as long as reasonably necessary for the original purpose, legal obligations and legitimate business administration. Marketing preferences and evidence of consent may be retained as necessary to respect and demonstrate your choices.

Your rights

UK data protection law may give you rights to access, correct, erase, restrict or object to use of your data, and to complain to the Information Commissioner’s Office.

Suppliers and international processing

Cloudflare provides website hosting, security and Turnstile verification. Formspree processes enquiry and quotation form submissions and delivers notifications. KulaHub processes Marketing Health Check submissions, stores the requested results and sends the results email. Cal.com provides appointment scheduling when you choose to use the booking page. Google Analytics may process anonymous usage information only after analytics consent is given. These providers may process limited information outside the UK using appropriate contractual or other recognised safeguards.

Contact

Email hello@danparkinson.co.uk or use the contact form for privacy questions, requests or withdrawal of marketing consent. Last updated: 22 August 2026.